Can you believe it’s been 10 years since the iPhone was created? We can now say that information has been in the palm of our hands for 10 years now. Yet so many are still lost….

As I was driving today to pick up my lunch, I came to the stop light behind another car.

The driver took almost six seconds to move once the light turned green. I know you are thinking, “Six seconds. Really? Are you in that much of a hurry?”

Well, the light cycle for that light is 21 seconds from the moment the light turns green until its red again. There were six cars in line at the light and if they each took six seconds to react, 6 times 6 is 36 seconds. 36 minus 21 is 15. That means 2 or 3 cars had to either run the light or wait until the next cycle – because everyone took too long to move.

What does this have to do with information?

You see, as we now have more information in front of us, many are not taking that information and using it properly. I did the research to know how many seconds that light is green. It wasn’t hard; after all, I sit at that light about 20 times a week so it was easy to get the information. From there, it was easy to figure out how much time was being wasted by people not paying attention.

My business is in information marketing, which is a fancy way of saying I create information products and make a living marketing them. What I’ve noticed is that, even with some of the greatest technology like the iPhone or other smartphones, we are still not absorbing all that we can.

We still only use part of our brains, and so often we still sit behind comfort zones, not willing to move out and change our world.

So let me ask you: what are you learning now? How are you using what you have to create what you want?

My good friend, Paul, was in town this past week and did a talk at our monthly coach’s luncheon group. Paul actually talked with me and shared how he was always studying to learn more, especially after a big failure. He then challenged me in a certain area of my life I’m struggling with right now to take some kind of consistent action to overcome this challenge.

So while we are never going to learn everything, are never going to access all parts of our brain, imagine your world 10 years from now, if you just learned one new thing each day. Took on one new adventure, did one thing you’d never done before.

Start with one thing, then create a habit of that one thing by doing it on a consistent basis. That is how I’m growing, by doing several small things and doing them consistently.

So I leave you with a challenge: what small thing will you do that will keep you in learning mode? Read a book each week? Listen to a new podcast each week? Comment on 5 blogs in our niche each week? You pick, then let me know in the comments section what you decided to do….